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hormozi-close-deals-faster-4000

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After Closing 4000+ Sales, I Discovered a New Method to Close Deals Faster

Key Points

Hormozi (100+ salespeople across his portfolio doing $250M+/yr) teaches reframing — the 3A framework + 5 rules for using it ethically.

  • What reframing is: the 1–3 sentences you say after a prospect says anything but “yes” that increase the odds your next statement gets them to buy.
  • Core move — answer a question with a question about the question. A “blind”/trap question (e.g. “how many certifications do your trainers have?”) lets the prospect judge your answer and reject you. Instead: “Which certifications are you looking for specifically?” / “What are you most afraid of?”
  • Why it works: “The person asking the questions is the one in control.” Answer their question and you’re on defense.
  • Works at every price point (100 to 1M+ service packages) and channel (in person, phone, Zoom, stage).
  • Ethics matters: used right it helps people make good decisions; used wrong it makes you “a very bad person” who gives sales a bad reputation — hence the 5 rules.

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