27 Minutes of Life-Changing Advice

• Channel: Alex Hormozi
• Video: Watch on YouTube
• Tags: alex hormozi 27 minutes life changing advice

Overview

Alex Hormozi on business philosophy, building a shining beacon of a different way to do business, and thinking in decades not days.

Key Takeaways

• What do we really want to do? like, what’s the actual impact? if at the end of our lives, we have something that is a shining beacon of a different way to do business. that to me is something we’re
• Know. what is it? we can mention it. just like insert it casually in this block. that’s pretty big deal, honestly. they just found out for the first time. that’s right. i get some messages that are like offended. they’re
• Not sure. normally, i have like a three hour routine just so that i’m capable to function as a human being. i have a long affirmation routine that i do. there’s a wall mirror over there that i just, that’s
• Because you like the plate. actually, i drink whatever lately, usually drinks. because it’s easier for me to just be like two. if someone gets plastic surgery, right, of any kind. the real real is that like either say nothing,
• All my posts that he was like, people horrible. all the shit. and then i like looked in my inbox and he was like, best thing. he was like, you don’t want what’s best for us because he did. he
• Lail would be not an escape of the mood. and i would try and be like, hey, what can i do? like, let me do these things. and she would still stay in a kind of a bad mood. and
• What she taught me is that if i am mean, she will stop being in a bad mood. whatever. right. as soon as you start having punishment and reward as things in your dialect and thinking what happens afterwards, kids
• What you intended. a parent, for example, fast forward, has a teenager who sneaks out of the house. right. and then they come back at in the middle of the night. and then as soon as they walk in the
• I have a bi-weekly with two of our teammates that i try and do with some of the non-executive team. and you do that every day you try and block up until like noon or when? yeah. and then layla’s
• To work. farewell. farewell, my love. sweet queen. a little guy for a guy. you want a little guy? mmm, how am i? very good to start the day. you can see my little, my little workstation. i’ve got my
• For really how long i think something’s going to take. and then i’ll hit it. i just keep it right like in plain sight. and that works really well. so interesting combo is if you go headphones, ear muffs, nicotine
• On calm to whatever a billion, 10 billion. with reading with raise, not poshment. if we could really do this. and then teach other ceos how to do this. that’s something worthwhile of doing. and it’s not like anybody else.
• And employees and the vendors that i don’t really touch. and even the customers. and then there’s the external vision, which is like, how are we affecting the greater community that is affected by acquisition calm? and i think that
• We have something that is a shining beacon of a different way to do business. that is more profitable by building something bigger and better but do it our way, which is praise over punishment. that to me is something
• By reward or reinforcement as someone who utilizes all of their discretionary effort. so if there’s the level of effort that is required to knock it fired and then all the effort above that is discretionary effort. in a business

Transcript

What do we really want to do? Like, what’s the actual impact? If at the end of our lives, we have something that is a shining beacon of a different way to do business. That to me is something we’re fighting for. I am working on the book. We know it’s going to happen when everyone sees this moment. What? We’re going to be like, when is the book coming? Yeah. What do you have to say? Oh. I don’t know. What is it? We can mention it. Just like insert it casually in this block. That’s pretty big deal, honestly. They just found out for the first time. That’s right. I get some messages that are like offended. They’re like, what the fuck? Where’s the fuck? They’re like, I need some leads broken. This is really the first time we’re kind of seeing you in the morning. And you’re not meditating, you’re not drinking red lights on. Oh, I’m not sure. Normally, I have like a three hour routine just so that I’m capable to function as a human being. I have a long affirmation routine that I do. There’s a wall mirror over there that I just, that’s where I just say them to myself. You’re amazing. You’re fantastic. People love you. Comments don’t mean anything. Like is it? The cap is a ring. This is the cap. All the cap? Yeah. Wow. So you drink it just because you like the plate. Actually, I drink whatever lately, usually drinks. Because it’s easier for me to just be like two. If someone gets plastic surgery, right, of any kind. The real real is that like either say nothing, or be positive about it. Because they can’t change it. Like, you wouldn’t say that to somebody who didn’t have their nurse change, but the feature is still permanent. I had one guy at message me. He started commenting on all my posts that he was like, people horrible. All the shit. And then I like looked in my inbox and he was like, best thing. He was like, you don’t want what’s best for us because he did. He would give us the thing of your plastic surgery. He’s like, you want us all to be poured. The other is that he was like, you just don’t want us to do the same thing. There are days where like, Lail would be not an escape of the mood. And I would try and be like, hey, what can I do? Like, let me do these things. And she would still stay in a kind of a bad mood. And so then what happened is I would then get stirred and be like, all right, do your own thing. And what happened is that she would then step out of it. As soon as I got me. And so then what she taught me is that if I am mean, she will stop being in a bad mood. Whatever. Right. As soon as you start having punishment and reward as things in your dialect and thinking what happens afterwards, kids cry, parent gives them a cookie. And you now teach them to cry to get cookies. Like, it’s just like so simple. And the other piece is if you reward too long afterwards, you still teach them something, but not what you intended. A parent, for example, fast forward, has a teenager who sneaks out of the house. Right. And then they come back at in the middle of the night. And then as soon as they walk in the door, they punish them. And so what happens? You punish a kid for coming home. And then their surprise kid doesn’t want to come home. Well, what’s your data? What’s your time to agenda? Leadership meeting, pipeline review, book meeting. I have a bi-weekly with two of our teammates that I try and do with some of the non-executive team. And you do that every day you try and block up until like noon or when? Yeah. And then Layla’s been doing such a good job, though, that there are more days where I just have nothing on my calendar at all. Which is awesome and amazing. What do you like? Nothing on your calendar. I just have more time to work. Farewell. Farewell, my love. Sweet Queen. A little guy for a guy. You want a little guy? Mmm, how am I? Very good to start the day. You can see my little, my little workstation. I’ve got my iPad, which is where I draw my stuff. I’ve got ear plugs. I’ve got my nicker app. So I actually don’t use it all the time. It’s more during the week. Because people ping me. I’ll just set my timer for really how long I think something’s going to take. And then I’ll hit it. I just keep it right like in plain sight. And that works really well. So interesting combo is if you go headphones, ear muffs, nicotine caffeine, and like work. And the timer. I get to find like a better combination of the product activity. Use if useful. I really realized I’d love to do that with this not calm. It’s being able to build acquisition on calm to whatever a billion, 10 billion. With reading with raise, not poshment. If we could really do this. And then teach other CEOs how to do this. That’s something worthwhile of doing. And it’s not like anybody else. And on the same side, we have our mission, which is to make real, this is such a occasion available to everybody. There’s often two visions in a company. There’s the internal vision, which is much more relevant to team and employees and the vendors that I don’t really touch. And even the customers. And then there’s the external vision, which is like, how are we affecting the greater community that is affected by acquisition calm? And I think that we actually really have to do. As we’ve clarified this conversation, it’s been an ongoing dialogue between Leyla and I have like, what do we really want to do? Like what’s the actual impact that the end of our lives? We have something that is a shining beacon of a different way to do business. That is more profitable by building something bigger and better but do it our way, which is praise over punishment. That to me is something worth fighting for. It just takes more skill. Because when someone messes up, all you want to do is punish them. How can I not do that? And then get the desire result. We will define somebody who is motivated by reward or reinforcement as someone who utilizes all of their discretionary effort. So if there’s the level of effort that is required to knock it fired and then all the effort above that is discretionary effort. In a business that is based on punishment, people will go to the law of least effort, which is as little as they can do to knock it fired. So if you have a business that’s based on that, then how do you get higher performance? Well, look at McKinsey, look at Goldman Sachs, look at a lot of the PE industry, you raise the bar. And so what happens is you get really high performers of the elements who can perform in that place and they are driven by anxiety. They’re stressed out of their minds, they drink, they do drugs, they get hooked on porn, whatever it is, to deal with the stressors in their life. But you just move the bar. And so the alternative is a world where everybody is working even harder than that because the law of least effort, there’s still people that are so talented that they can work medium and not get fired, but you lose out on all of the discretionary effort that they would be putting in if they felt that they were being reinforced in a safe place. And so that’s the kind of environment that we’re trying to build, I’m not saying we’re perfect, we will mess up, but that’s, that’s I think something that’s worth fighting for. I really think that we have a shot that like pulling the body into principles and we have to change so many people’s lives. So fun story. One of our teammates went to an event and was rocking and acquisition of our country. Now they’re not for sale, obviously. And many people came up to him, asking him to take pictures with him, asking him to get it out for drinks, invited him out for food, to portions of the day that he wasn’t allowed to go and two of you was able to, because he was wearing that shirt. So how does that happen? They re-abuck. That gives them value. They’re reinforcing rewarded for that thing. And then when they do this stuff from the book, they associate the rewards they get from that with the book. The book they associate with me. And then they see me, and all the videos and all the content with this thing. And so eventually, you remove me and you just keep the thing and you associate that thing with all these good feelings. All this reward. And to then someone else wears the shirt. And then they feel the same way towards that person simply because they have associated so many good things with that. And that is branding. And yes, let’s switch to pipeline. That would allow us to do that kind of vision of the 49 or 51 for new companies just adding them straight to kind of like our top line bottom line. That would be a huge move. What was that? What was that being? So those are pipeline review. So it’s looking at companies that different stages in the deal process. And you know, mind you. Of people who even get to this level, 95% of deals we don’t do. It’s just because we’re looking for a lot of very specific things. But it’s not just necessarily like, is the company viable, but like, can we add value to the company? Fundamentally there’s two schools of investing. There’s betters and builders. So betters are like, can I find a mispriced company that I will simply put money in that less than its intrinsic value. And then hope that it will grow over time. That’s kind of like the warm buffet style. Probably the vast majority of investors are that way. And then there are builders to have like a unique set of skills in their whole code that they can try and templatize those kind of like SOPs, those playbooks. And just deploy them into the company. Is knowing that they’re going to triple 5x 10x the companies that they have. Private equity is usually a combination of both those things. I would say that we lean towards the building side. We’re not trying to be like amazing pickers. We just try and find companies that we know our playbooks will immediately 10x and then try and work with them. Who’s texting? My wife, gosh. I’m pumped because in the new place, how we able to fit my entire wardrobe in my bedside table. Oh yeah, we’ll show Layla’s entire closet and then I’ll pull out my two drawers with meters and shorts. Don’t be great. Why are you so obsessed about that stuff? Well, I will say this. I don’t know why. I know that I am. I have become more that way. Because it’s probably been reinforced. The more obsessive I am about like iterating things until they’re like just right. The more rewarded I get. Trevor saying that like he’s alarmed by the number of people that he has worked with who do not read well. He said, we need to teach them to read. He

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