4 Principles of Video Design — 80/20 Rule for Content

4 Principles of Video Design — The 80/20 Rule

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The 4 Principles

1. Typography — font choice, hierarchy, readability
2. Color — palette, contrast, brand consistency
3. Composition — framing, balance, focal points
4. Movement — pacing, transitions, flow

Key Insight

80% of results come from getting these 4 fundamentals right. The remaining 20% is the polish — effects, extras, advanced techniques. Master the core principles before chasing flashy tools.