Mya | Content & Business Mentor on Instagram
Mya | Content & Business Mentor · Instagram reel · source
part 1/9: back from the dead — trial reels
[side note: I posted around 100 trial reels total gain 5k followers, 5 a day M-F. I’ve posted 924 total since I started posting trial reels over a year ago]
my account didn’t die because of the algorithm, it died because I was treating Instagram like a 10-minute-a-day strategy and a 10-minute-a-day strategy gives you a 10-minute-a-day result
the stuff that didn’t fit into this reel about trial reels ↓
on the “one idea, five ways” thing — you’re changing ONE variable at a time so you can see what’s working. examples: → same video, swap the hook: “10 things I stopped doing” → “10 things I stopped doing in my digital product business” → same hook, swap the background b-roll. This takes me 10-15 min to post all my trial reels each day and I post them all at once
broad topics — these are things like: homesteading, slow living, giving my kids a 90s childhood. All things that are still very much me and still topics where my ICA will live!
reposting — I have one concept I’ve posted 5x now bringing in over 3 million total views. 1.8 million views are from a slightly tweaked on screen copy, the rest where the same exact but swapped background videos
order matters — post to trials FIRST, then to feed. not the other way around. there are two different algorithms and if it’s already on your feed, trials reads it as a repost and limits your reach. (I have a whole reel on this one)
your posting time — I personally haven’t noticed much of a difference with posting time for trial reels but I do notice a difference with my feed content
Follow for part two, where I break down the next IG growth strategy (the one that’s brought in 1,000 new followers!)