10 LinkedIn Post Types — Stop Treating LinkedIn Like a Lottery Ticket

Credit: Will McTighe Source: LinkedIn

“Stop treating LinkedIn like a lottery ticket. Write one post → go viral → find clients → get rich → retire. It’s possible to have huge success on here. But only if you put in the work.”

The 10 Post Types

#	Type	Purpose	Example
1	Newsjacking	Borrow momentum from trending topics	”Anthropic just dropped a research report.”
2	Awareness	Change/validate how people think about a problem	”Consistency is not enough to make progress.”
3	Educational	Show expertise, deliver real value	”How to build a personal brand in 2026.”
4	Challenge	Something unexpected with real stakes	”Let AI run your company while you go on holiday.”
5	Story	Personal moment to teach something	”My mum gave everything up for me.”
6	Short Video	Builds trust faster than written posts	”How I built my own CRM in 30 minutes.”
7	Case Study	Before-and-after transformation	”[Client] went from 4K to 22K followers in X weeks.”
8	Objection	Address reasons people don’t buy	”Is LinkedIn worth it with only 500 followers?“
9	Product Demo	Show product solving a real problem	”Watch me build a client report in 10m using Claude.”
10	Lead Magnet	Solve a narrow problem → exchange for email	”Free checklist: Claude skill for first drafts.”

The Framework

• Grow audience: Types 1, 2, 3, 4, 10
• Build trust: Types 5, 6
• Convert: Types 7, 8, 9, 10

“If you don’t know your post’s job before you write it, don’t be surprised when nothing happens.”

Key Takeaways

• Consistency across types matters — if your profile only shows educational content, prospects still don’t know if you’ve helped real clients
• Most creators over-index on awareness because it’s easier to get engagement, but the posts that drive business are objections, case studies, and product demos
• Decide the objective first: Am I trying to educate, build trust, generate leads, or create demand?
• Case studies and objection posts are the most underrated content for generating revenue