If I Had $0 and Wanted to Become a Millionaire, Here’s What I Would Do Step by Step
Alex Hormozi (acquisition.com) · LinkedIn post · source · 164 comments
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If I woke up with 0.00 tomorrow and wanted to become a millionaire, here's what I would do in 2026. So step one, I determine these three things. Number one, knowledge what you know and we're two skills you know how to do. And there were three environment, which is the things that influence your behavior, which is who and what you write yourself with. Is that to decide who to sell? I like to choose one of the three P's. Something painful you came out of, something that you're passionate about or some profession that you just got out of that you can do for yourself. You were targeted Avatar should hit these four boxes. Step three, choose what to sell. Make sure the product or service is what I call it, unique. Expensive sticky air, so unique in that only you can do it, no one else can. Expensive in that you can charge way more than it costs you to deliver it sticky and that customers want to keep buying it again and again and again. And air in that it's infinitely scalable. Level 2 scale. So step one, get them to buy. There's 4 core ways you can get people to find out about the stuff you sell. Choose one of them and eventually in the future you could group these four types of people to get leads and customers for you. Step 2, get them to give you money. Easiest way to start, help people free, get them results, get testimonials, and then ask the next people to pay to close any seal. Use the closure framework. After you get paying customers, move to step three, increase how much every customer's worth. These are the 8 main ways you can do this. Step four, scale with people. At a certain point you need to hire people outside of yourself who have experience and things you don't know how to do. Now there are 5 main reasons people don't know how to do their job. Solve the how with the 3D's. Step 5. Build on the three pillars of business acquisition. So marketing and sales, delivery, fulfillment, customer service, that's all the front facing stuff. And then you have the third pillar back office, the operations, finance, legal, payroll, HR, recruiting. That kind of stuff. Level 3, keep your advantage. Step one, understand leverage. Leverage is how much you get per unit of work or effort. So here's some different forms. Step 2. Don't interrupt compounding. Ignore shiny opportunities, what I call the woman in the red dress. Pick one. Channel 1, offer one avatar and don't change anything until you get to 1,000,000. Ignore everything else. Step three, keep getting better. Do lots, get feedback, compare. Find what winners have that losers don’t apply, that across content, ads, sales calls, customers, everything. Step 4, trigger. Tools like a relationship. How much do you love your goal? What are you willing to give up in order to keep it? Outlier outcomes often require out.