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I Built A $1M SaaS In A Hidden Niche

Properties2
descriptionStarter Story — how a SaaS was built to $1M ARR in an overlooked niche by selling to agencies, not brands.
tagssaas, niche, startup, business, entrepreneurship

1 min read

I Built A $1M SaaS In A Hidden Niche

Author: Starter Story (Pat Walls, with guest Zach) · URL: watch (13:21)

Summary

Zach and his partner Brendan built Hero Analytics from zero to **1M+ ARR in 19 months** (launched Oct 2024), now adding ~10K MRR/month with extremely low churn (~$96.2K MRR shown on Stripe). The unconventional angle: sell SaaS to agencies, not brands.

Key Takeaways

  • Niche down hard: an analytics + reporting + automation platform for a specific agency type — email & SMS marketing agencies (the ones running platforms like Klaviyo for clients).
  • Why selling to agencies works: agencies are easy to find (clear angle), and almost nobody else builds for them.
  • Agency-specific features are the moat: see all clients in one place, track how the team is pacing vs goals, pull data across everything they run for clients.
  • The model drives unusually low churn — “the best churn rate” the host had seen on the channel.

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