Sandy Lee AI — Automate 90% of Social Media Content with Claude Code
Source: YouTube Channel: Sandy Lee AI (35000 subs) Duration: 38:00 Views: 173043 · Likes: 5072 Video: Watch on YouTube
🔗 Join the Private Community: https://www.skool.com/sandyleeai 🔗 Free Resources: https://sleeautomation.com/resources 🔗 Descript Link: https://descript.cello.so/V4E8BDjuHpL
If you are trying to build your personal brand or grow your business with content but keep getting stuck, this video is for you.
In this video, I build my own AI content team using Claude Code so I can save time, reduce overwhelm, and create better long form content with more consistency.
I walk through the full process of turning one idea into a real AI powered content system that can help with channel analysis, competitor research, trend spotting, scriptwriting, thumbnails, reporting, and video editing.
I also show the live setup, the tools I used, what worked, what took longer than expected, and the final dashboard that now helps me plan content faster.
This is not a perfect one click setup. It took real customization, testing, and refining. But once it started working, I could see how powerful this system can be for solopreneurs, creators, and business owners who want help from AI without removing the human side of content.
In this video, you’ll see how I used Claude Code, APIs, Google Sheets, email reporting, brand voice training, outlier video research, script generation, thumbnail ideation, and AI editing workflows to build a personalized content marketing team.
00:00-13:11 Creating content marketing team 13:12-22:13 Claude plans the AI content team 22:59-29:10 Setup and API connections 29:11-37:59 Dashboard demo and final results
Key Insights
Based on the full video transcript:
Are you wanting to build your personal brand or grow your business? I talked to many different people and one of the struggles that they have often is creating content. [music] After working a long day, they finally come home, then they have to turn on the [music] camera and often times they don’t exactly know what to say, so they have to go back to YouTube, try to script it, but then they get [music] lost in watching videos because they find this funny video and they just give up. That happened to me multiple times. I started creating content since 2018 and I grew my channel across three different platform, YouTube, Instagram, and TikTok to 550k followers organically. However, here’s the catch. I stopped creating content after a year of doing so and then I went back to it and then I stopped again. It’s because I was so overwhelmed. I had to take care of my kids and also have full-time job. I’m not saying creating content is easy right now. However, what I’m going to do is I’m going to create using AI. I get a ton of help using AI. Even I got a skill of AI editing videos. And what I want to do in this video is I want something that’s very specific that I pretty much want to create this content creation team and multiple different agents underneath me working. And I’ll be feeding my idea to either Claude Co-work or Claude Code depending which one’s better. So, I’m going to ask Claude what I should be using. And after that as a skill or plugin so that either three or five different AI agents can take care of my content. Obviously, my input is going to be there. You can’t rely on AI 100%. I think human input always has to be there behind the scene. Especially for companies, if you’re running a business, AI can’t replace human, but human can learn AI to advance its skills. That’s my opinion. Or at least that’s how I I it should be. So, you’ll be seeing the live demo exactly how much time it will take me to build the system. And I haven’t done this before, so I don’t even know how long it’s going to take, to be honest. But, let’s go straight into it. There is a Claude Colwork. What I’m going to do is I found out that the more I use Claude Colwork, the more I like Claude Colwork cuz it’s such a easy user interface. But, I’m leaning towards more Claude Code because Claude Code has more capability of doing things. It can save your API key in .env file. Whenever it has a dot, that means it’s a secret. Nobody knows it except for you. Anyways, it can save the API key, something that’s very sensitive information, and it can actually go there and do the work for you. Whereas, Claude Colwork, yeah, it does the work for you as well, just like Claude Code, but it can’t go in depth. I don’t know if that’s because it’s still in the beta mode, but still, I think they’re still working on it. So, what I’m going to do over here, I already created this content folder inside the Claude Colwork. But, I’m going to see if any of the plugin makes sense in terms of what I’m trying to create. So, let’s look at the plugins for marketing and see what they have. Now, they have a lot of cool things. They have this brand review, review content against your brand voice, style and guide, and messaging pillars. Okay? That’s kind of related to what I want to do. But, I want to be more specific. Instead of just a brand review, I want Claude Code to search for videos that are popping up. Draft content. Let’s see what’s in here. Content type, blog post, social media post, especially specify LinkedIn, Twitter, Instagram, or Facebook. Email newsletter, landing page, topic or theme of your content, target audience, who is this content for, key message, two to four main points or takeaways to communicate, tone, authoritative, conversational, inspirational, technical, witty. Length. Okay, has a length over here. Brand voice. Content generator by type. Blog post. And what about social media post? It has hook in the first line, which I like that. Hook is very important. What
Chapters
- 00:00 — 13:11 Creating content marketing team
- 13:12 — 22:13 Claude plans the AI content team
- 22:59 — 29:10 Setup and API connections
- 29:11 — 37:59 Dashboard demo and final results