Rick Mulready — The Information Hierarchy (Make Every AI Smarter Forever)

Source: YouTube Channel: Rick Mulready (112000 subs) Duration: 14:40 Views: 11266 · Likes: 545 Video: Watch on YouTube

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Every time you sit down to use AI, you’re paying a tax you don’t even notice.

You open a new chat, re-explain who you are, what your business does, how you like things written. You get back something almost right, spend 20 minutes fixing it, and tomorrow you do it all over again.

And if you ever want to switch tools? You’re starting completely from scratch.

A better prompt won’t fix that. A better tool won’t fix that. The problem isn’t your prompt or your tool. It’s that every AI you use starts from zero every single time.

So I’m going to show you the one thing I built that fixed it. I call it my Information Hierarchy. You build it once, and from that day on, every AI you ever touch gets smarter because of it.

My Tools 💻

TIMESTAMPS: 0:00–1:52: The Hidden “Friction Tax” Wasting Your AI Time 1:52–3:54: Meet Your Information Hierarchy (The Fix That Compounds) 3:54–7:21: Turn Your Business Into an AI-Ready Operating Manual 7:21–11:18: Watch Claude Auto-Build and Organize Your Entire Hierarchy 11:18–14:39: Same Files, New AI: The One Asset That Never Expires

Key Insights

Based on the full video transcript:

Every time you sit down to use AI, you’re paying a tax that you don’t even realize. You open a new chat. You reexlain who you are. You reexplain what your business does, how you like things written. You get something back that’s almost right, spend 20 minutes fixing it, and the next day you do the whole thing over again. And sure, maybe the tool that you use already has some memory of you, but god forbid you ever want to switch tools. Total nightmare. You’re starting completely from scratch. And here’s the thing, a better prompt is not going to fix this. A better tool isn’t going to fix this because the problem isn’t your prompt and it’s not your tool that you’re using. It’s that every AI that you use is starting from zero every single time essentially. So, in this video, I’m going to show you the one thing that I built that fixes this problem. I call it my information hierarchy. You build it once and from that day forward, any AI that you ever use gets smarter because of it. So, before I show you what the information hierarchy actually is, let me put a name on what it actually solves. I call it the friction tax. It’s what you pay every single time you sit down to use AI. And the friction eats your time and energy instead of saving it. And there are three types. The first one is you are duct taping AI together. You’re stringing tools together with prompts and screenshots and copy paste and just hoping that it works. Second, you’re reexplaining yourself every single conversation. This one drives me nuts. Every new chat starts from zero. The AI doesn’t know who you are, doesn’t know what you sell, doesn’t know your writing style, doesn’t know your ICP. And like I said, even if your tool that you’re using has memory, that memory is locked inside that one tool. You switch tools, you lose everything. And third is what I like to call subscription roulette. Five tools on your credit card, right? Not sure which ones you actually need or maybe even using. Every week, somebody you respect is talking about a new tool. So now you feel behind on that, too. So that’s the tax that you’re paying. Now, the fix for all that is something I call the information hierarchy. But before I show it to you, I need to clear up one word first because the word agent gets thrown around constantly right now and most people frankly are over complicating it. Enthropic, the company behind Claude, defines an AI agent in eight words and that is agents are models using tools in a loop. That’s it. Models is just a fancy word for the AI itself. Claude, ChatPT, Gemini, whatever you’re using. Tools doesn’t mean the apps that you pay for. It means the things that the AI can actually do. Read a file, send an email, check your calendar, search the web. Every action the AI can take is a tool. And in a loop just means the AI keeps going. It reads something, takes an action, reads what happened, takes the next action. It keeps going until that job is done. Now, here’s the part that matters. The thing that makes one agent better than another isn’t the AI itself necessarily. It’s what the agent can read, what information it has access to, and how clearly the job is described. Think about it this way. When you bring somebody new onto your team, you don’t just say, “Go do the thing.” Right? Well, some of us do, right? I mean, you might, but it doesn’t go very well. I certainly have done that in the past. You got to tell them about the business. You show them what good looks like. You give them access to information and context that is helpful for whatever it is that you’re asking them to do. We do none of that with AI. We just open a chat and we just start typing and then we’re surprised when the output is generic or completely off base. So, here’s what I realized. The fix isn’t a better prompt or a new tool. It’s writing your business down once in a way any AI can read. I call this your information hierarchy. It sounds simple, but here’s why it’s so powerful. Think about how a

Chapters

  • 11:18 — : Watch Claude Auto-Build and Organize Your Entire Hierarchy
  • 11:18 — 14:39: Same Files, New AI: The One Asset That Never Expires