Starter Story Build — My App Makes $50K/Month: This Is My ASO Playbook
Source: YouTube Channel: Starter Story Build (75300 subs) Duration: 14:39 Views: 94116 · Likes: 3541 Video: Watch on YouTube
Sebastian grew his mobile app to $50K per month using an underrated method: AppStore Optimization. In this ASO Masterclass, Sebastian walks through the 3 foundations that can help take your app from completely invisible to ranking on the app store.
Get our free Mobile App Growth Cheat Sheet: https://clickhubspot.com/y6oh
Follow Sebastian: https://x.com/SebastianRoehl Check out HabitKit: https://www.habitkit.app/ Check out FocusKit: https://tryfocuskit.com/
Chapters: 0:00 - ASO Materclass 1:12 - Welcome back, Sebastian! 2:11 - By the end of this video… 2:36 - What is App Store Optimization? 3:39 - Foundation 1: Optimize Keywords 6:50 - Other ways to grow 7:50 - Foundation 2: Screenshots 9:55 - Foundation 3: Reviews and Rankings 13:07 - Final advice
Key Insights
Right now, thousands of Vibe Coders are
launching their mobile app, but [music]
most of them are making the exact same
mistake. They ship the app and just hope
that people will find it. But, the truth
is, if your app store listing isn’t set
up right, then nobody will ever see it,
no matter how good your app is. To prove
this, I invited Sebastian, a 50,000 per
month iOS app builder, [music]
to break down the exact app store
optimization fundamentals that took his
app from invisible to top two in the app
store. In this video, I had Sebastian
walk through [music] the three
foundations when it comes to doing ASO
[snorts] right. Specifically, what
everyone gets wrong about keywords, a
simple AB test that you can run to up
your conversion rate, and [music] the
single most important thing you need to
do if you want to rank high in the iOS
app store. These are the highest impact
things you can do today, even this
afternoon, if [music] you want to get
thousands of downloads without doing any
marketing at all. If you've launched an
app, you're building one, or you're even
thinking about it, do not skip this
video. This is our ASO masterclass.
Let's dive in. Welcome to Starter Story
Build.
All right, Sebastian, welcome back to
Starter Story. We had you on recently.
You built this awesome app, and you have
some cool things to share today about
how you grew it. But, before we get into
all that, can you just give me an update
about how things are going and what you
built?
>> I'm Sebastian. I build four apps that
together make over 50,000 per month. My
main app is Habit Kit. It’s a habit
tracking app for iOS and Android. I also
recently launched a new app called Focus
Kit, which has been great so far. My
apps crossed 500,000 in total revenue
in 2025, and I made over 100,000
in January alone. And today, I’m excited
to share more about my app store
optimization strategy and show you
everything I know. Wow, Sebastian, when
we had you on to the channel, I think it
was maybe eight months ago, you were
doing like 15,000 a month. Now your app
is making 100,000
a month. You did a lot of amazing stuff,
but a lot of this is just being in the
right place at the right time. And I
think the right place to be right now is
the iOS App Store. So, that’s what we’re
going to talk about today. How to rank
in the App Store. We have a bunch of
stuff to go over today, but can you let
us know like by the end of this video
and all the stuff you’re going to share,
what are people going to get from our
conversation? Yeah, by the end of this
video, you will know exactly what I did
to get my app Habit Kit ranking in the
top three on the US App Store for the
keyword Habit Tracker, which is actually
one of the most competitive keywords out
there. Okay, cool. I’m excited about
this. Before we dive in, can you just
give us a high-level of what is ASO and
what does it mean for your business?
Absolutely. ASO stands for App Store
Optimization. Think of it as SEO, but
for mobile apps. When someone opens the
App Store and types, for example, Habit
Tracker or Fitness App, Meditation App,
ASO is actually what determines whether
your app shows up at the top of the
search results or deep down at position
34, where nobody will ever find it.
About 98% of my users find Habit Kit
directly through the App Store, Google
Play. I literally do no marketing at all
besides that. Not from Twitter, not from
Instagram ads. Just people opening the
store. Okay, cool. I mean, this is
amazing. There are hundreds of millions
of people that are browsing the App
Store looking for apps and you’ve kind
of capitalized on this, where you don’t
have to spend money on paid ads, you
don’t need to do Twitter marketing, you
don’t need to go on TikTok. You just did
a few things and 98% of your customers
came from App Store search. You are the
example of someone who has nailed it
perfectly. So, I wanted to bring you on
to talk about what are the three highest
impact, lowest effort things that you
can
Transcript continues…
Chapters
- 13:07 — Final advice