Liam Ottley — 1-Person AI Creative Agency (Higgsfield + Claude)

Source: YouTube Channel: Liam Ottley (802000 subs) Duration: 22:42 Views: 9308 · Likes: 495 Video: Watch on YouTube

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What used to cost a creative agency $15–30K per month can now be built by one person in a single day. In this video, I’m showing you exactly how. You’ll learn how to build a full AI creative agency stack using Higgsfield, Claude, Notion, and Apify to produce product photography, UGC ads, cinematic brand commercials, and competitor-informed ad copy — all without a team. On top of the creative workflow, I walk you through setting up a real AI Operating System (AIOS) that automatically generates assets, organizes them into a client database, scrapes competitor performance data, and feeds it all back into future campaigns so the system gets smarter over time.

This is the complete solo agency blueprint for AI entrepreneurs who want to land 2–3K/month retainer clients, scale to 10K/month, and actually compete with established creative agencies using a fraction of the overhead.

⏱️ Timestamps: 00:00 What’s possible with a solo AI creative agency 00:45 The four-tool stack: Higgsfield, Claude, Notion & Appify 03:15 Generating product images, brand logos & reference assets 06:15 Video generation: hero commercial, UGC ads & product reveals 13:00 Building your AIOS workspace with Claude Co-Work & Claude Code 20:00 Connecting Notion for performance tracking & competitor intelligence 26:30 The real business model: landing clients & hitting $10K/month

Key Insights

Based on the full video transcript:

What you’re watching right now was made by one person in one day using two tools. We’re talking a full brand identity, product photography, a dozen static ads, commercials, and a back-end system that runs the whole thing on autopilot. And the stack I’m about to walk you through used to take an entire creative team and 15 to 30 grand per month. But now you can do it all by yourself. With just two subscriptions, anyone can now start their own solo creative agency. People are now charging clients thousands of dollars a month to run their creative department remotely. And I’m sharing with you how you can set yours up today. Even if you don’t want clients, but want to run creative for your own company, this video is going to cover it all. In case you’re new here, my name is Liam Mley and I run the largest AI business community in the world with over 300,000 members. And at my agency, Morning.AI, we’ve built AI systems for Fortune 500 companies and NBA teams. And here’s the promise to this video, guys. By the end of this video, you’re going to have the full stack and the system wrapped around it, most importantly, to produce a full ad campaign for any client you take on. The stack is comprised of four layers. Firstly, Hicksfield, our partner on this video. So, shout out Higfield, which generates every image and every video for us. Secondly is Claude, which is going to be the brain for this operation. It’s going to be writing the prompts, the briefs, and the copy, researches competitors, refineses the outputs, and orchestrates the overall pipeline. Thirdly, we have Notion, which is the agency backend where every client, every ad, and every approval is going to get tracked. And lastly, as an added bonus, we’re going to be using Appify as a live competitive signal that feeds new ideas into the pipeline for our clients. So, here’s the plan for this video. We’re going to be starting off with generating the brand and product images for a fictional streetear client brand named Vault. Then we’re going to build a second hero commercial for Vault using Claude with a prompt builder skill that I’m going to be giving you guys. Then we’ll head into Higsfield’s new marketing studio to use proven formats in literally minutes. And finally, we’re going to wire all of this together into what I call an AIOS or AI operating system. We’ll talk about the AIOS in more detail when we get there, but it’s basically what’s going to take you from generating a few and disconnected ideas to producing these full campaigns. And by the end of this video, you’re going to have a complete workspace that runs the entire campaign for any client or for yourself and your business brand or products. All of the files needed to follow along with this tutorial are going to be linked in the description. You’ll just need to join my free school community and head to the classroom section and grab the skill files, the AIOS workspace and the notion template. So, if you want to follow along, just pause the video now, go down and grab what you need and meet me back here and we can get started. Otherwise, let’s get into it. So, before we start off, if you don’t have an account yet, you’ll need to sign up at higfield.ai. And once you log in there, there’s going to be the screen and you’re going to be greeted with the explore tab. We’ll head over to the image tab to get started. And the community feed on the right is everyone else’s work. So you can ignore that unless you want to scroll it for some inspiration. But the history tab on the top left is where your own outputs are going to land. Now let’s say that our client Vault is launching a new product, a new boot, and they want to start marketing it. Obviously, since this client is imaginary, we don’t have an actual image of this boot. So we’re going to need to generate one to use for the marketing material that we’re about to create. So this Vault brand, I see it kind of looking a bit like Balenciaga. So, while I could come up with a

Chapters

• 00:00 — What’s possible with a solo AI creative agency
• 00:45 — The four-tool stack: Higgsfield, Claude, Notion & Appify
• 03:15 — Generating product images, brand logos & reference assets
• 06:15 — Video generation: hero commercial, UGC ads & product reveals
• 13:00 — Building your AIOS workspace with Claude Co-Work & Claude Code
• 20:00 — Connecting Notion for performance tracking & competitor intelligence
• 26:30 — The real business model: landing clients & hitting $10K/month