Dan Martell — If you’re trying to get rich with AI, you need to hear this…

Source: YouTube Channel: Dan Martell (2800000 subs) Duration: 14:06 Views: 128267 · Likes: 4366 Video: Watch on YouTube

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Most people chasing money with AI are chasing the wrong thing. They stack tools, copy prompts, jump on every new agent, and still can’t figure out why they aren’t getting paid.

The problem isn’t the AI. The problem is that nobody taught them what AI actually rewards, and what it punishes.

In this video, I’ll show you the 5 shifts that separate the people getting rich with AI from the 99% who are just spinning their wheels.

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Key Insights

AI is not going to make you rich. Not the tools, not the agents, not the prompts, none of it. Whether you’ve made money with AI already or haven’t made a single dollar with it, I need you to hear this. I’ve scaled AI companies past a million dollars in under 6 months over and over and over again, and I’ve seen exactly what makes people rich with AI and what keeps [music] them broke. So, in this video, I’ll be walking you through how to actually get rich with AI. Point number one, stop selling the tool. AI is just a tool. It’s like the database. It’s like an internet connection. It’s a thing. Tools don’t make people rich. Think of it this way, selling AI is like a carpenter selling hammers. Selling a hammer doesn’t make him much more money. The carpenter who gets rich has a full toolkit. It’s the person who can solve real problems by using all the tools. Same with AI. You don’t need a tool, you need a toolkit that you know how to activate. And the first tool, the one to master right away, is point number two, the hammer. The hammer is like an LLM, an AI, right? You got Claude, you got ChatGPT, you got Gemini. And it’s cool, it’s powerful, it can put a nail into this piece of wood, but it is just a tool. The most basic and universal tool in your toolkit is the language model. But it requires you to actually know how to swing it. Have you ever met somebody who can’t even hold a hammer? They’re like, “I’m going to hit that nail.” It’s like, “You can’t even get it to contact with the nail.” Amateurs with a hammer make more problems, create more holes, waste more resources than anything else. A pro, have you ever seen these guys? They like, it’s almost like they have a nail in their teeth or behind their ear, and they JUST GO “WHAP! BANG!” AND IT’S DOWN. “WHAP! BANG!” AND IT’S DOWN. AND you’re like, “How are you a REAL PERSON?” “WHAP! BANG!” AND IT’S DOWN. “YOU’RE LUCKY I DON’T HAVE a nail right now. I’d put it right through this wood.” LLMs are the same. They’re very easy to use, like a hammer, but it requires manual input. It requires the mind, the fingertips to guide it, to make it do something useful. Most people are using these LLMs like a fancy Google search to answer questions. They type, they get answers, they copy, they put it in another system, and they move on. And their output most of the time is sh- The way you fix that is having a prompting framework and a strategy for using it, and that’s what I call the MAPS framework. Every great AI prompt follows this process. The M stands for mission. That’s the first one. So, you start with the outcome, not the task, not the reason behind the task. Give it direction. Like, what are you trying to do? The wrong way would be saying like, “Find me leads.” A better way would be, “I need 30 new customers a month every month to hit my revenue target.” See how that becomes the mission? The second one, which is the A, which stands for ask. What is the task you need it to perform? Now, this is where we get specific. One clear request, not just like a bunch of ideas. Be clear as possible. So, bad would be helping with leads. Good would be, “Give me 40 qualified leads for my business and include their email and their cell number.” It turns out the LLMs love to solve problems for you if you’re very specific about what you want. The P in MAPS stands for parameters. That’s the third one. What is the context? What do you know about the mission? What do you know about the ask, right? Is it your ideal customer profile? It’s what’s worked before. The more you give it, the sharper the output. So, pro tip, if you got a lot of stuff you want to tell it, I like to use voice. I like to hit there, you hit that little button to talk to it, and you just talk and talk and talk. I can talk three times faster than I can type, and so can you. The S in MAPS, number four, is the shape. What should the output look or sound like? Tell it the format. If you want it in a CSV spreadsheet, why would you copy and paste

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