Dan Martell — How to Actually Make Money Online This Year

Source: YouTube Channel: Dan Martell (2800000 subs) Duration: 17:23 Views: 110441 · Likes: 4418 Video: Watch on YouTube

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Most people are pouring time into content that will never make them a single dollar.

Personal branding isn’t about views or follower counts, it’s about building the kind of attention that actually converts into income and opportunity.

In this video, I break down what separates the personal brands quietly making millions from the ones stuck spinning their wheels, and the exact moves that flip the switch.

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Key Insights

Right now, you’re either in one of two buckets. You don’t have a personal brand yet, or you do, but it’s just not making you nearly as much money as it should. So, I’m going to help you fix both. I’ve personally built a brand over 10 million followers across all platforms, and it’s got me some cool stuff, like getting paid 100K for a single keynote, get on some of the top podcasts in the world, generate over 100 million of revenue for my companies, and most importantly, the thing I’m most proud of is the chance to help millions of people build a business they don’t grow to hate, and I want that for you, too. So, today, I’m going to walk you through the five steps of building a personal brand that brings every opportunity you’ve ever dreamed of into your life. But first, we need to understand what we’re building in the first place. Step one, understand what we’re building. What is a brand? Think about it like this. A brand is nothing more than association. You have an object, and you have association. You have Nike, and you have athletes. You have Ferrari, and you have luxury. A personal brand adds a person into it. So, what do people think about when they hear your name? If you think of Elon Musk, you probably think space, you probably think rich, you probably think controversial, you probably think X or Twitter. If you think Mr. Beast, you probably think YouTube, most subscribers, big smile, high energy. Just think about it. What’s the topics that you want to be associated with? When you think of people, who do you want to be associated with? When you think of products or hobbies, what do you want to be associated with? So, for me, it’s blue shirt, it’s AI, it’s time, it’s the things that I talk about. The old model was essentially you build a monetization engine first, and then you build an audience. You figure out what you want to sell, and then you go create ads. That’s gone. That’s not the world we live in. The new model is you build audience, you build community, you build attention, and then you monetize only if you build trust. The audience is the asset. It’s the new oil. That’s why we’re seeing this like proliferation of people doubling down and going pro on their personal brand because the benefit of a personal brand is massive. Back in the day, it used to be who you know, and today it’s who knows you. You being talked about in a room that you’re not even in there because you created content that helped people, that’s incredible. Mr. Beast was offered a billion dollars for his YouTube channel like five years ago. Kylie Jenner used her social media to build a makeup brand that sold for $600 million. When I look at the crazy things in my life, speaking at Tony Robbins, meeting my idols like John Maxwell, doing the top podcasts like Modern Wisdom, Lewis Howes, all of these came on the backside of building a brand. And brand is nothing more than the feeling and association somebody has when they hear your name. So, don’t just build a business, build a brand. If you want to be a millionaire, you can build a business. If you want to be a billionaire, you got to build a brand. So, now we understand the concept of a personal brand, but how do we actually build one? Step two. Stop talking to everyone. Okay, my friend Jen said it best the other day. She said, “If you don’t have a controversial take or an unpopular opinion when you speak, then you’re not repelling the people you don’t want and you’re not attracting the people you do want.” Think about it. If you try to talk to everyone, you just end up talking to no one. You sound like vanilla. There’s no spice to your communication. And it’s not about like jumping out there and screaming at the crowd or freaking out or being Mr. Funny Pants. It’s literally having an opinion. It’s about being you. And if you’re quiet and you’re you’re chill and you just want to sit there and bake goods and record yourself doing that, do it. But if you want to like bring the energy and show your

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